Okay, folks, gather 'round! BMM has been doing a long-time-no-see ritual for quite a few days, but this news really triggered us to write for you. Well, welcome us back with all hearts.
Let’s get down to the agenda of the blog!
Meta just dropped some bombs about how to win on Threads, and it's got us thinking... Maybe they do know a thing or two about re-building a thriving online community.
You might be unfamiliar or unsure about what the Threads platform is for. That's understandable. According to a 2023 report from Sensor Tower, Threads users spend just 2.4 minutes a day on the app, down more than 80% from its peak in early July. This is far less than the usage seen on even older, less popular messaging apps.
Despite this, Threads has undeniably made a splash. It rocketed to 100 million users faster than any other app and now boasts 200 million monthly active users—a remarkable feat.
From Telegram with active users of around 950 million worldwide as of 2024 to X with 586 million monthly active users, the numbers are enough to cudgel Threads as a one-force army.
This lays down to us being a bit sceptical about Threads' longevity in people's social media life. It felt a little too sunshine and rainbows for our taste, like they were deliberately steering clear of anything controversial. Or maybe that's exactly what people are craving right now–a break free from the drama and negativity that plagues other social platforms.
There’s something that makes Threads stand out from the crowd. You can find the answer in our words. Before that, let’s have a sip of recently posted tips from Meta, the brain behind forming this individualistic platform other than everyone’s favourite Instagram.
Threads Tips Straight Away from Meta
Meta believes everyone has something valuable to contribute and wants Threads to be the place where you can build a community around your ideas. In their own words:
“We created Threads because we think everyone has something worth saying, and we want you to be able to create a community around your best ideas and most interesting thoughts. That’s why today, we’re introducing new educational resources to help you learn how to drive conversations on Threads and get discovered by more people.”
To help users achieve this, they've launched a mini-site filled with tips and insights to improve your Threads experience. It covers all the basics, from safety settings and features to a helpful Q&A section. This site offers some guidance on customising your feed and explains the factors that influence the content you see. However, it could be more robust when it comes to practical advice for growing your audience. Essentially, Meta's mini-site offers some useful pointers for Threads users, but the platform's focus on non-controversial content might be limiting its growth and appeal. They've analysed the data, observed user behaviour, and distilled it all into some actionable insights. Here's the gist if you’re already a Threads user or looking forward to using it.
Mic drop
Threads are all about interaction, so don't just lurk in the shadows. Jump into those comment sections, share your thoughts, and first things first, do reply to others. Initially you’ll feel like you’re in a giant online cocktail party where everyone's got something interesting to say. But it’s worth it.
Post Like Your Life Depends on It
Consistency is key. The more you post, the more likely you are to show up in people's feeds. Aim for at least 2-5 posts a week to keep your audience engaged and coming back for more.
Use your Humour Wisely
Turns out, people on Threads love a good laugh. So don't be afraid to let your funny flag fly. Witty observations, playful banter, and relatable anecdotes are all fair game.
Show, Don't Just Tell
Visuals are your friend on Threads. Photos, videos, carousels – the more the merrier. To make it more aesthetically appealing, do add some context with captions or descriptions. That is, give your audience the full story, not just a pretty picture.
Weekends are for Threading
While it's important to post consistently throughout the week, weekends are prime time for engagement on Threads. People are more relaxed and have more time to scroll and interact, so make the most of it!
Spark the Debate
Ask questions, solicit opinions, and create polls to spark fruitful interaction. The more engagement your posts generate, the more likely they are to be seen by others.
While these tips are helpful, the emphasis on "light" content raises questions about whether Threads is fully realising its potential. Meta also answered the most frequently asked questions related to how Threads can benefit the user.
What's Hot on Threads RN?
Meta also revealed some interesting insights into the types of content that perform well on Threads. It seems people are gravitating towards lighter topics like:
- Movies and TV shows
- Photography
- Books and literature
- Fashion and style
- Fitness and workouts
- Sports
- Music
- Food and drink
- Beauty
- Technology
- Travel and leisure
Notice anything missing? Yep, no news or politics here. Meta seems to be deliberately curating a more lighthearted experience on Threads rather than polluting itself with floods of agenda news or biases, which, honestly, might be a breath of fresh air for many users or say apolitical people.
Is Threads Getting it Right?
Now, we are still not entirely convinced that Threads has cracked the code to long-term success of engagement. It still feels a bit too curated, a bit too safe for our liking. But hey, maybe that's exactly what people are looking for right now.
A place to really connect with others, share their honest passions, and escape the tattles. Only time will tell if Threads can truly compete with the likes of Twitter (or X, as it's now known). Meta is taking it seriously, and they're investing in resources to help users succeed on the platform.
So, if you're looking to build a community around your interests and share your unique voice with the world, Threads might just be the place for you.
Just remember to keep it light, keep it engaging, and keep those posts coming!
Stay tuned for more insights at Brown Men Marketing
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