The Making of a Preloved Luxury Sensation

Gemaee, a fresh entrant in the luxury re-commerce scene, sought our expertise to establish its brand in a competitive market. Facing the challenge of being a new player, our approach was rooted in thorough brand and competitor analysis.

Armed with this knowledge, we devised a plan that included promoting second-chance (pre-loved) products and new products through a blend of influencer marketing and targeted performance marketing.

By implementing Advantage + ads, Lookalike Audience targeting, and Sales Objective campaigns on platforms like Google and meta, we formed the core of our performance marketing strategy. Our dual-pronged approach of leveraging influencers and performance marketing resulted in a significant revenue uplift for Gemaee.

Gemaee’s success story is nothing short of impressive. Their sales skyrocketed by an incredible 628%, online store sessions surged by a remarkable 112%, and the conversion rate saw a solid uptick of 57%. Adding to the success, there was a substantial 117% boost in average order value. These numbers don’t just speak of growth, they tell a tale of real connection and engagement in a competitive landscape. Gemaee’s digital journey is proof that when you connect with your audience, the results are extraordinary.