Email marketing is underrated at its own best.
Now, here’s the tea–without email marketing, there’s no brand awareness.
And this is ain’t we are making it. Like a classic vinyl record in a world of streaming services, email marketing might seem a tad old school.
In one line, email marketing is CRSP!
- Current: Still growing strong despite new tech, with billions of users worldwide.
- Relevant: Marketers prioritise it, using data and AI for personalised campaigns.
- Strategic: Drives sales, boosts ROI, and achieves diverse marketing goals.
- Profitable: Email marketing revenue is booming, with marketers seeing success.
Here are the top 12 data-driven reasons why email marketing is still the OG (Original Gangster) of the marketing world.
1. Email Marketing is a Hot Commodity
The demand for skilled email marketers is sky-high. Businesses across all industries recognize the value of email in nurturing leads and driving conversions. If you're a freelancer or looking to specialise in a profitable niche, email marketing can never go out of season.
2. Email is Where Your Audience Lives
Forget the myth that email is outdated. Around 99% of email users check their inbox every single day. Some are so hooked that they check it up to 20 times a day. This includes Gen Z, proving that email's reach spans generations.
3. Billions of Users, Billions of Opportunities
With 4.48 billion email users worldwide and growing, the potential audience for your email campaigns is staggering. No other marketing platform renders this level of global reach.
4. Email Drives Purchases
Social media might be great for brand awareness, but when it comes to driving sales, email is king. 50% of people report buying from a marketing email at least once a month. Compare that to a mere 12.5% who say they'd buy something directly on social media, and the winner is clear.
5. B2B Marketers' Top Choice
For businesses selling to other businesses (B2B), email marketing is the undisputed champion. 73% of B2B marketers rate email as their channel for reaching prospects, outperforming phone calls, events, and even paid advertising.
6. Unbeatable ROI
The proof is in the profits. Email marketing generates an average ROI of $42 for every dollar spent. This incredible return on investment dwarfs other marketing channels, making email a cost-effective powerhouse.
7. Cut Through the Social Media Noise
Organic reach on social media is dwindling. On average, only 10-20% of your followers will see your posts. Relying solely on social media means missing out on a huge chunk of your potential audience. Email allows you to communicate directly with your subscribers, ensuring your message gets seen.
8. Drives Website Traffic & Sales
As said before, now and again, email is majorly 40 times more effective at acquiring new customers than Facebook or Twitter. (McKinsey, 2014)
9. Marketers Choose Email Over Social Media
The numbers speak for themselves: 4 out of 5 marketers would rather ditch social media than abandon email marketing. This overwhelming preference underscores the enduring power and reliability of email in a rapidly evolving digital landscape. From a worldwide point of view, email marketing is set to kickstart their revenue generation in 18.9 billion U.S. dollars by 2028.
10. Personalization Powerhouse
Personalised emails deliver 6x higher transaction rates. (Experian, 2020) Why does it matter? Email allows you to segment your audience and tailor messages based on their interests, purchase history, and behaviour, fostering deeper connections and driving conversions.
11. Measurable & Trackable
Email marketing platforms provide detailed analytics on open rates, click-through rates, conversions, and more. This data tracks campaign performance, identifies areas for improvement, and optimises your strategy for better results.
12. AI Automation
58% of marketers prefer automation for email marketing campaigns as of Statista’s 2024 research. AI analyses subscriber data (past purchases, browsing history, demographics) to deliver highly relevant content that resonates with each individual.
Key Takeaways for Your Email Marketing Strategy
Build a Quality List: Stress on attracting ‘genuinely’ interested subscribers who are likely to engage with your content and offers.
Segment Your Audience: Divide your subscribers into groups based on their interests, demographics, or purchase history. This sends more targeted and relevant emails.
Curate Content: Provide value to your subscribers with informative, entertaining, or inspiring content that keeps them engaged.
Optimise for Mobile: Ensure your emails look great on all devices, as a significant portion of emails are opened on mobile phones.
Track Your Results: Monitor key metrics like open rates, click-through rates, and conversions to measure the effectiveness of your campaigns and make data-driven adjustments.
Embrace the ‘Value’ of Email
If we clearly remember, the evolution of flow of messages through email started in the 1970s. It’s not trite since then that the edge of communication remains at elaboration. Marketing of a product or service starts and ends with how proficient you’re in messaging to the people about your business.
